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CCH has made three more additions to its global layout: in the United States, Dubai, and Kenya. The establishment of these subsidiaries is underway.

In 2026, CCH's global strategy will enter a new phase.

Over the past few years, CCH's products have been exported to markets such as America, Europe, the Middle East, Southeast Asia, and Africa, serving over 500 clients worldwide. However, "selling globally" and "establishing a global presence" are two different things.

In 2026, CCH has decided to take a crucial step: establishing subsidiaries in the United States, Dubai, and Kenya.

This is not simply "opening more offices"; rather, it is a strategic move for CCH to transform from a "Chinese manufacturer" to a "global service provider". The three locations, with their respective positioning, together form the backbone of CCH's global supply chain network.

Why these three locations?

The United States: The "bridgehead" for deepening the market in North America

The United States is one of CCH's most important export markets. In August 2026, the CCH team completed a one-month trip to the United States - from Los Angeles to Miami, and to the IWF exhibition in Atlanta. They conducted in-depth visits to the three core markets in the United States.

However, after the visit, CCH realized a problem: North American customers not only need "good products", but also "fast response".

Under the traditional cross-border procurement model, from placing an order to receiving the goods often takes several weeks or even longer. For furniture manufacturers and cabinet producers in North America, hardware is an indispensable part of the production line, and unstable delivery terms mean production risks.

The establishment of the US subsidiary will enable CCH to transform from a "cross-border supplier" to a "local service provider". The operation experience of the Miami warehouse exhibition hall has proved that local warehousing and display capabilities can significantly enhance customer trust, shorten delivery cycles, and reduce the threshold for small-batch purchases.

Dubai: The "transit hub" for radiating to the Middle East and Africa

Jafza in Jebel Ali Free Zone in Dubai is the largest free zone in the Middle East, located close to Jebel Ali Port, and is the starting point for Dubai's rise as a global trade and logistics hub. As of 2025, more than 500 Chinese enterprises have settled in Jafza, almost doubling compared to 2021.

Why have so many Chinese enterprises chosen Dubai? The answer is clear: The geographical location is highly strategic, serving as the most important sea, land, and air hub in the Middle East; the handling procedures are efficient; and the policies within the zone are stable, friendly to foreign enterprises.

For CCH, the strategic value of the Dubai subsidiary lies in "two-way radiation":

To the east: Covering the market in the Gulf countries of the Middle East

To the west: Serving as a stepping stone to enter the African market

CCH's products have been sold to the markets in the Middle East and East Africa. The establishment of the Dubai subsidiary will enable CCH to have a "warehousing + transshipment + service" intermediate station between the Middle East and Africa.

Kenya: The "base" for deepening the market in East Africa

In July 2026, CCH participated in the BUILDEXPO exhibition in Kenya. This participation gave the team a more intuitive understanding of the East African market.

Kenya is the economic hub of East Africa, and Mombasa Port is the largest seaport on the East African coast. It is not only the distribution center for imports and exports in Kenya, but also the "gateway to the sea" for inland countries such as Uganda, Rwanda, Burundi, and the eastern part of the Democratic Republic of Congo.

 

In 2025, the cargo throughput of Mombasa Port reached a record high of 45.45 million tons, with the transit cargo increasing by 19.5%. With the implementation of the zero-tariff policy between China and Kenya and the improvement of the capacity of the Mombeni Railway, the trading potential of the East African market is being reactivated.

 

The establishment of the Kenya branch means that CCH will transform from an "exhibitor" to a "local operator". Through localized warehousing and service capabilities, CCH can provide more efficient services to furniture manufacturers and building material distributors in the East African market, while operating from Kenya and extending its reach to inland countries such as Uganda and Rwanda.

 

Three locations working together: A service network covering major markets worldwide

The United States, Dubai, and Kenya - these three locations may seem scattered, but they actually form a logically clear global service network:

 

The three regional branches and the Guangzhou headquarters form a "1 + 3" global layout: The Guangzhou branch is responsible for R&D, production, quality control, and core supply chain management, while the three overseas branches are responsible for local warehousing, display, delivery, and customer service.

 

The core advantage of this model lies in: allowing customers to obtain the quality and service of CCH in the place closest to them.

 

From "Connecting China and the World" to "Rooting in the World"

The brand name of CCH is "China Connection Hardware" - connecting China and the world.

 

Over the past 14 years, CCH's "connection" has mainly been at the product level: selling Chinese-made hardware products to the global market.

 

The establishment of the branches in the United States, Dubai, and Kenya marks that CCH's "connection" is upgrading: moving from "product export" to "service implementation", and from "trade connection" to "rooted operation".

 

This is not an easy task. The establishment of the branches involves a series of complex tasks such as registration, site selection, team building, local compliance, and supply chain connection. However, CCH has taken the first step and knows how to proceed.

 

Contact CCH

Company： Guangzhou Chuangbang Hardware Decoration Materials Co., Ltd.

Brand： CCH (China Connection Hardware)

Website： www.cchcch.com

WhatsApp： +86 13826148862

Headquarters Address: Room 205, Building C, No. 24, Tonghe Boshan Road, Tonghe Street, Baiyun District, Guangzhou City

 

Conclusion

From Guangzhou to Miami, from Dubai to Mombasa, CCH's global presence is transforming from "trajectories of trade" to "networks of services".

 

The establishment of the branches in the United States, Dubai and Kenya is a crucial move in CCH's global strategy.

 

Let the world see the quality of Chinese hardware - CCH is moving from "going out" to "settling down".